sc trojan town

The 1000 square foot, South Coast Plaza location, for of USC's SC Trojantown store, was designed as the flagship for the universities retail expansion. The concept enbodied emotional ties to the university and it's built environment, with limestone facade, overhead trusswork, court floor, stadium view skyline mural and signature colors, all of which reference archtitectural or experiential attributes of USC. The iconic inbedded sword greets the customer at the entry of this prototype for future retail environments.

Professional services include:
- architectural branding
- store planning
- construction documentation

Client: USC, SC TROJAN TOWN